Data Quality Remains the Key Barrier to AI Adoption in Marketing – DDMA Research 2024 The Dutch Data-Driven Marketing Association (DDMA) just released their annual Data-Driven Marketing Survey for 2024, revealing critical insights about the state of AI adoption in marketing. While AI tools are becoming increasingly accessible, the research shows that fundamental data challenges […]
Enhancing E-commerce with AI-Powered Product Tagging Streamlining inventory management and boosting customer engagement through automated product labeling. For e-commerce brands with extensive inventories, accurately labeling products is a costly and time-consuming task. Managing thousands—or even millions—of products requires meticulous attention to detail to ensure that each item is correctly categorized and easily discoverable by customers. […]
7 Powerful AI Applications Transforming E-commerce and Digital Marketing Beyond Chatbots and Assisted SEO Copywriting In the fast-paced world of e-commerce and digital marketing, staying ahead of the competition requires more than just the basics. While chatbots and assisted SEO copywriting have become standard tools, there are advanced AI applications that can significantly elevate your […]
Transparency is Key: Building Customer Trust in AI Personalization Finding the balance between personalized experiences and privacy in e-commerce and digital marketing. In the ever-evolving world of e-commerce and digital marketing, AI-driven personalization has become a powerful tool for businesses. By tailoring content, recommendations, and advertisements to individual preferences, companies can enhance user engagement and […]
AI isn’t here to replace humans—it’s here to amplify what we do best. Especially in sectors like e-commerce and digital marketing, where nuanced judgment and strategic insight are crucial, combining AI automation with human expertise is often the key to success. This “human-in-the-loop” (HITL) approach leverages AI’s speed and data processing while ensuring that critical […]
Background In the complex world of international trade, managing customs compliance is a critical yet challenging task. Borderly, a young and innovative customs compliance consultancy firm, recognized that their clients in the import/export sector were struggling with inefficient processes and fragmented data management. These issues were not only time-consuming, but above all also posed significant […]
Defining Success: Key Metrics for Effective AI Integration Why establishing clear KPIs is crucial when implementing AI in e-commerce and digital marketing. Integrating Artificial Intelligence (AI) into your business operations promises transformative benefits—from enhancing customer experiences to streamlining processes and reducing manual workloads. However, without clear metrics to define what success looks like, AI initiatives […]
Background Passionfruit developed an innovative AI-powered platform to help consumer goods companies efficiently respond to compliance, quality, and ESG questionnaires. While the initial solution already showed great promise, Passionfruit sought to further enhance its performance. They partnered with Entropical to improve key aspects of their system. Challenge Despite the initial success of Passionfruit’s platform, several […]
Background Entropical, an innovative AI solutions company, partnered with Fanployer to revolutionize the process of analyzing employer branding and Employee Value Propositions (EVPs) in job listings. Traditionally, this analysis was conducted manually, resulting in a time-consuming and labor-intensive process that could take days to complete. This outdated method hindered the ability to provide timely insights […]
Background Entropical, an innovative AI solutions company, partnered with Borderly, a customs compliance consultancy firm, to revolutionize the process of managing and auditing international shipments for large-scale e-commerce and logistics companies. These companies handle hundreds of thousands of international shipments daily, each requiring customs declarations. To ensure compliance, customs authorities mandate that these companies manually […]