Background

Entropical, an innovative AI solutions company, partnered with Fanployer to revolutionize the process of analyzing employer branding and Employee Value Propositions (EVPs) in job listings. Traditionally, this analysis was conducted manually, resulting in a time-consuming and labor-intensive process that could take days to complete. This outdated method hindered the ability to provide timely insights into crucial areas such as work-life balance, salary and benefits, job security, promotion opportunities, management style, and company culture.

Challenge

The primary challenge was to develop a tool that could provide immediate, comprehensive, and consistent evaluations of EVPs across various focus areas. The existing manual process was not only inefficient but also struggled to deliver actionable insights in a timely manner. Fanployer needed a solution that could quickly analyze job postings on employer career sites and generate detailed reports, significantly reducing the time and effort required for this critical task.

Solution

To address this challenge, Entropical designed and developed a custom AI tool for Fanployer. This innovative solution offers several key features:

1. Rapid scanning: The AI tool scans job listings on employer career sites and generates detailed reports within seconds, a vast improvement over the previous method that took hours or even days.
2. Comprehensive EVP analysis: The tool evaluates the emphasis placed on various EVP aspects and identifies key EVP drivers.
3. Inclusive language analysis: It analyzes the language used in job postings for inclusivity.
4. Personality targeting: The tool assesses the appeal of job listings to different MBTI personality types.
5. AI-human collaboration: While AI handles information gathering and initial report structuring, human experts maintain oversight and complete the final analysis.

The implementation of this AI tool resulted in:

• 80% time savings in setting up analysis reports
• AI-driven information gathering and structural information extraction from the job listing database
• AI-generated report framework with several sections pre-filled, allowing human experts to focus on completing the analysis
• More time for the team to provide substantive and strategic guidance

Conclusion

Entropical’s custom AI solution for Fanployer has transformed the process of analyzing employer branding and EVPs in job listings. By automating time-consuming tasks and providing rapid, comprehensive insights, the tool has significantly improved efficiency and freed up valuable human resources. The 80% time savings in report preparation allows Fanployer’s team to focus on high-value activities such as providing in-depth analysis and strategic guidance to clients.

The success of this AI-human collaborative approach demonstrates the potential for AI to enhance, rather than replace, human expertise in complex analytical tasks. By leveraging AI for data gathering and initial analysis, and relying on human experts for final interpretation and strategic insights, Fanployer has positioned itself at the forefront of employer branding and EVP analysis in the recruitment industry.