2024 in review: a year of growth and innovation

As the world of AI and technology continued to evolve, Entropical continued to empower organizations to harness the leading edge of innovation. In 2024, we not only expanded our services and supported our clients further, but also strengthened our team and made our workflows more scalable. In this blog, we’ll take you through our achievements this year and share our outlook for 2025.

Innovative solutions for our clients

This year, we helped both new and existing clients integrate AI into their business operations. From developing a fully AI-driven compliance platform from the ground up, to optimizing existing Retrieval-Augmented Generation (RAG) solutions for reliability, scalability, and future readiness, we tackled a wide range of challenges. And it hasn’t all been revolving around Generative AI: we also trained machine learning models capable of handling high-volume tasks on local machines, enabling our clients to operate more efficiently and independently.

2024 was also a year of new connections. We had the opportunity to collaborate with inspiring clients and partners who share our passion for innovation. Together, we developed solutions that not only addressed technical challenges but also contributed to achieving our clients’ business objectives.

Team (and knowledge) expansion

A significant milestone this year was the growth of our team. After years of freelancing, we welcomed our first colleague in Q2. By Q4, we expanded further, adding more team members. This growth positions us even better to support our clients and work more efficiently.

An updated offering

To make our work more scalable and effective, we transitioned from hourly-based projects to defined services and solutions. One of our standout achievements was the development of AI-driven solutions tailored specifically for e-commerce: identifying latent buying behavior, expanding and structuring product information, and smart recommendation systems for assisted shopping, among other things. These tools help clients optimize conversion rates, gain unprecedented insights into customer behavior , and deliver personalized customer experiences.

We also launched a new service: hybrid placements. In many AI projects, only about 20% of the work involves specialized AI tasks, while the remaining 80% focuses on general application development. With our hybrid approach, we place application developers at the client’s site and provide AI expertise as needed. At the same time, we train the developer(s) in relevant AI knowledge, offering a cost-efficient and forward-looking solution.

Our expectations of AI in 2025

This year, we observed a significant shift in the AI market. The massive hype around AI and generative AI has given way to a more realistic perspective. Organizations are now realizing that AI is not an end in itself but a means to achieve existing business goals in a more efficient manner.

While exciting new developments continue to emerge, we expect the trend of outcome-focused innovation to strengthen in 2025. AI will increasingly be used to achieve tangible business results rather than serve as a purely technical experiment.

Let’s make the most of the new year together

We’re proud of what we accomplished in 2024. Looking ahead, we remain dedicated to creating smart AI solutions that help businesses grow and innovate. We’re excited to continue building the future of AI alongside our clients and partners in 2025.

If you have questions about our solutions or want to explore how AI can benefit your organization, don’t hesitate to reach out.