Marketing Data Science

Entropical > Marketing Data Science

Unparalleled insights from your marketing data.

Unlock the full potential of your marketing data.

In today’s digital landscape, generic analytics tools just don’t cut it. Your business is unique – shouldn’t your data science solutions be too?

We craft bespoke data science solutions for digital marketing agencies, email marketing specialists, high-volume e-commerce brands and any business that wants to get the most out of their significant marketing spend.

Elevate your digital marketing efforts with tailored AI solutions.

You know your marketing needs best. We know how to get these insights from your data.

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Some uses cases

Hyper-personalized product suggestions

Multi-touch attribution that makes sense

Customer segmentation that goes deep

Predictive churn analysis

Dynamic Content Personalization

... your ideas?

Get inspired

Boost conversions by showing customers exactly what they want, when they want it. Examples:
• An outdoor gear retailer recommends products based on past purchases, browsing history, and local weather forecasts.
• A streaming service suggests new shows based on viewing habits, time of day, and device used.
• An online bookstore tailors recommendations based on reading speed, preferred genres, and authors similar to those the customer enjoys.

Understand the true impact of every marketing touchpoint across complex customer journeys. Examples:
• A B2B software company discovers the hidden influence of their webinars in closing deals.
• An automotive brand traces the impact of TV ads on eventual online configurations and dealership visits.
• A subscription box service identifies the crucial role of unboxing videos in driving referrals and retention.

Move beyond basic demographics to uncover actionable insights about your audience. Examples:
• An upscale hotel chain identifies a segment of price-insensitive business travelers for targeted promotions.
• A fitness app categorizes users based on workout preferences, goals, and adherence patterns.
• A gourmet food delivery service segments customers by dietary preferences, cooking skill level, and order frequency.

Anticipate customer departures before they happen and take proactive measures. Examples:
• A SaaS company identifies at-risk accounts based on usage patterns and support ticket history.
• A mobile game developer predicts player churn based on in-game behavior and social interactions.
• An internet service provider forecasts potential churners by analyzing network usage and customer service interactions.

Tailor your messaging to each individual's unique interests and behaviors, creating highly engaging experiences that drive conversions. Examples:
• An online magazine dynamically adjusts article headlines and introductions based on each reader's topic preferences and reading history.
• A travel website customizes destination descriptions and imagery to highlight aspects most likely to appeal to each visitor, based on their past searches and bookings.
• An e-learning platform adapts course descriptions and syllabi to emphasize elements matching each student's learning style and career goals.

For agencies

White-label our solution

Offer cutting-edge data science to your clients without the overhead. Our white-label options let you deliver powerful custom solutions under your own brand.

For brands

Work with us directly

Get a competitive edge with AI-powered marketing intelligence tailored specifically to your business goals and data environment.

Don't settle for one-size-fits-all

Generic tools leave money on the table. Let’s unlock the full potential of your marketing data with solutions as unique as your business.