In order to further increase chances of conversion, we want to personalize the product copy based on the Cialdini principle a user is most receptive to. To do so, we need to generate different descriptions per product.

The receptiveness of the profiles to each Cialdini principle can be measured and stored in the CDP using a different workflow. We can use CORAL to generate description variation for each product per Caldini principle, and in the CDP we can configure this as an on-site personalization.