When a customer purchases a product that requires or benefits from complementary items, the most effective time to suggest these add-ons is immediately after the initial purchase. This is when the need is most relevant, and the customer is still engaged with your brand. Offering the right complementary products at this stage not only enhances the user experience but also prevents the frustration of having to place another order later. Or worse, buying from a competitor.

How it works:

• Analyzes the purchased product to identify relevant complementary items (e.g., screen protectors for smartphones, matching shoes for a dress).

• Suggests these products through dynamic on-site pop-ups, post-purchase confirmation pages, follow-up emails, or push notifications.

• Prioritizes items based on user behavior, purchase history, and product popularity to ensure relevance.

Complementary Workflows for maximum impact

Neuromarketing Triggers:

• Urgency & Convenience: “Order now to include it in the same shipment and get free delivery!"

• Social Proof: “400 other customers also bought this phone case, join them and protect your device!”

• Expert Validation: “This phone case is recommended by Apple for maximum protection.”
  
  

Microcampaign Manager

A smart microcampaign system can help determine the best channel and optimal device to communicate your cross-sell offer effectively.