Imagine a craft beer webshop with more than 1,000 craft beers. This craft beer webshop now wants to see what types of beer their visitors are interested in. For example, they want to know:

• Preferred Taste: Which flavor(s), strength/acidity or styles do they seem to prefer more than others?

• Seasonal: is this person looking for a specific seasonal beer, or not particularly?

• Shopping Moment: is this person browsing more actively on certain moments than other moments?

• Artwork Style: does this user seem sensitive to artwork styles, and if so, whichone(s)?

• Adventurous: based on their purchase history, does this person seem like someonewho is happy to try something new, or do they stick to their general preferences

• Alcohol Conscious: does this person buy exclusively alcohol free beers, regularbeers or a mix of both?